Entrepreneur and journalist Shane Snow analyzes the lives of people and companies that do incredible things better and faster than everyone else to reveal how each of us can use “smartcuts,” not merely shortcuts, to achieve success.
How do some startups go from zero to a billion in two years? How did SpaceX founder Elon Musk, President Obama, and Yahoo CEO Marissa Mayer climb to the top in less time than it takes most of us to get a promotion? What do successful heart surgeons, elusive “city hackers,” dubstep artists, and the world’s fastest self-made billionaires do in common to beat the norm?
According to Shane Snow, a handful of innovators throughout history have leveraged “the new” like computer hackers to find shorter routes to stunning accomplishments. These are not shortcuts, which produce rapid but short-term gains, but smartcuts, which yield sustainable gains, achieved quickly. In Smartcuts, Snow shatters common wisdom about success, debunking the myth that it takes decades of practice to master a skill or industry, and revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.
Smartcuts illuminates how breakthrough innovators get to the top and beyond by applying entrepreneurial and technological concepts to success, and how by emulation we can climb the ladder, grow businesses, and fix society faster than we think possible.