Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low pointâ€”really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe youâ€™re in a Dipâ€”a temporary setback that will get better if you keep pushing. But maybe itâ€™s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guiltâ€”until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, youâ€™ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dipâ€”they get to the moment of truth and then give upâ€”or they never even find the right Dip to conquer.
Whether youâ€™re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if youâ€™re in a Dip thatâ€™s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quitâ€”so you can be number one at something else.
Seth Godin doesnâ€™t claim to have all the answers. But he will teach you how to ask the right questions.