Whoever you are, whatever you do, I wager that you are a service provider. To maximise your service, it is necessary to draw your attention to strategies that can lift your performance and productivity. This book covers the essentials of error mitigation and how to grow, preserve, and package your brand. It provides solutions for recovering from service failure and establishing sound business ethics. It also outlines strategies for rewarding performance, getting feedback, and communicating your message to an audience. Finally, the book treats you to how you can manage success for continuous growth. There is something fresh for everyone. It is a SERVICE reference manual.