WORKING OUT SUCKS! (AND WHY IT DOESN'T HAVE TO)

WORKING OUT SUCKS! (AND WHY IT DOESN'T HAVE TO). THE ONLY 21-DAY KICK-START PLAN FOR TOTAL HEALTH AND FITNESS YOU'LL EVER NEED

Editorial:
PERSEUS BOOKS
Materia
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ISBN:
978-0-7382-1569-3
Disponibilidad:
Único ejemplar, sujeto a confirmación

From the CEO of the world's most successful fitness club chain (Anytime Fitness; 1700 clubs, one million members, and 9 countries) comes the "Skinny Bitch" of fitness - a get real guide to getting healthy. As the co-founder and CEO of Anytime Fitness, the world's largest co-ed fitness chain, Runyon thinks the time has come to cut through all the B.S. The public might be overfed, but they're starving for a book that gets to the heart of how they can really get healthy; because right now, no one is telling them the truth. The success of books like "Skinny Bitch" has shown that a new tone is needed to cut through the clutter and grab the public's attention. As consumers, we don't want to be coddled. We don't want to be lied to. We can smell a sales pitch a mile away. And more than ever, we trust resources that punch us in the face before they help us back up. That's why the public needs "Working Out Sucks".The fitness club model (24/7 access; join one club, join them all) invented by Runyon and Anytime Fitness co-founder, Dave Mortensen, has skyrocketed in popularity over the last 10 years largely because it understands human behavior - and that to change people, you have to first meet them where they're at. That is why "Working Out Sucks" will take a four-pronged approach to speaking truth to blubber - an approach designed as a "deprogramming" for consumers too-long brainwashed by unhealthy habits, destructive attitudes and misinformation about health: One section, authored by Runyon, will provide a series of gripping, moving and entertaining micro-chapters that introduce the book's blunt tone, share his unique perspective on the importance of fitness, and generally shock the reader into a new consciousness about the importance of health. Another, authored by psychologist Rebecca Derossett, will address the often-neglected emotional element of fitness. Health starts in the mind, not the body. And this is something most health and fitness guides completely ignore.Two more, authored by Anytime Health Director and well-known dietitian and personal trainer, Brian Zehetner, will dispel the most common myths about health and nutrition, as well as provide a no-nonsense, ultra-practical 21-day start to real health.