THE SMARTER SCREEN

THE SMARTER SCREEN. SURPRISING WAYS TO INFLUENCE AND IMPROVE ONLINE BEHAVIOR

Editorial:
PORTFOLIO
Materia
Economía
ISBN:
978-1-59184-832-5
Disponibilidad:
Disponibilidad inmediata

Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens.

In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways.