THE CASE STUDY HANDBOOK: HOW TO READ, DISCUSS, AND WRITE PERSUASIVELY ABOUT CASES

THE CASE STUDY HANDBOOK: HOW TO READ, DISCUSS, AND WRITE PERSUASIVELY ABOUT CASES

Editorial:
HARVARD BUSINESS SCHOOL PRESS
Materia
Negocios y Administración
ISBN:
978-1-4221-0158-2
Páginas:
288
Encuadernación:
Rústica
Disponibilidad:
Entrega 16-24 semanas. Confirmar precio

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.