SIMPLE /INTL

SIMPLE /INTL

Editorial:
BUSINESS PLUS
Materia
Negocios y Administración
ISBN:
978-1-4555-1619-3
Disponibilidad:
Entrega 16-24 semanas. Confirmar precio

In a few concise sections, SIMPLE shows us how having empathy, striving for clarity, distilling your message and simplifying experiences can reduce the distance between company and customer, hospital and patient, government and citizen. Siegel and Etzkorn illustrate their points by examining the best and worst practices of an array of organizations big and small, including the legendary Cleveland Clinic, the IRS, Google, Philips, Trader Joe's, Chubb Insurance, and ING Direct, among others. Simplicity is explored as a mindset, a design aesthetic, a writing technique, a business benefit and a consumer right. SIMPLE exposes the overly complex things we encounter every day, reveals the reasons why complexity persists, inspires us to seek clarity, and explores how social media is empowering consumers to demand simplicity.