MARKETER'S TOOLKIT

MARKETER'S TOOLKIT. THE 10 STRATEGIES YOU NEED TO SUCCEED

Editorial:
HARVARD
Materia
Negocios y Administración
ISBN:
978-1-59139-762-5
Páginas:
256
Disponibilidad:
Entrega 16-24 semanas. Confirmar precio

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.

The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Otros libros del autor

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  • STRATEGY
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    HARVARD BUSINESS ESSENTIALS
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  • POWER, INFLUENCE AND PERSUASION
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    POWER, INFLUENCE AND PERSUASION
    HARVARD BUSINESS ESSENTIALS
    To be effective, managers have to be skilled at acquiring power and using that power to persuade others to get thing...
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  • PERFORMANCE MANAGEMENT
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    PERFORMANCE MANAGEMENT
    HARVARD BUSINESS ESSENTIALS
    Today's competitive workplace demands that managers evaluate employee performance and provide coaching. This book he...
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  • GUIDE TO NEGOTIATION
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    GUIDE TO NEGOTIATION
    HARVARD BUSINESS ESSENTIALS
    Negotiation--whether brokering a deal, mediating a dispute, or writing up a contract--is both a necessary and challe...
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