INFLUENCE: THE PSYCHOLOGY OF PERSUASION

INFLUENCE: THE PSYCHOLOGY OF PERSUASION

Editorial:
HARPER
Materia
Economía
ISBN:
978-0-06-124189-5
Disponibilidad:
Disponibilidad inmediata

Influence, the classic book on persuasion, explains the psychology of why people say "yes" and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success."

Otros libros del autor

  • PRE-SUASION
    Titulo del libro
    PRE-SUASION
    CIALDINI, ROBERT B
    The author of the legendary bestseller "Influence," social psychologist Robert Cialdini shines a light on effective ...
    Disponibilidad inmediata

    Q. 180