HBR'S 10 MUST READS ON STRATEGIC MARKETING

HBR'S 10 MUST READS ON STRATEGIC MARKETING

Editorial:
HARVARD BUSINESS SCHOOL PRESS
Materia
Negocios y Administración
ISBN:
978-1-4221-8988-7
Páginas:
256
Disponibilidad:
Entrega 16-24 semanas. Confirmar precio

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

Leading global experts including Theodore Levitt and Clayton Christensen provide the insights and advice that you need to:

• Figure out what business you’re really in
• Create products that perform the jobs people need to get done
• Get a bird’s-eye view of your brand’s strengths and weaknesses
• Tap a market that’s larger than China and India combined
• Deliver superior value to your B2B customers

HBR’s 10 Must Reads on Strategic Marketing—coming Spring 2013 along with these other new additions to the popular series:

HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Teams
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Innovation
HBR’s 10 Must Reads on Collaboration

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