HBR'S 10 MUST READS ON INNOVATION

HBR'S 10 MUST READS ON INNOVATION

Editorial:
HARVARD BUSINESS SCHOOL PRESS
Materia
Negocios y Administración
ISBN:
978-1-4221-8985-6
Páginas:
256
Disponibilidad:
Entrega 16-24 semanas. Confirmar precio

Take your business into the future—the right way. In these ten definitive Harvard Business Review articles, the world’s foremost authorities on innovation demonstrate how to place the right bets when picking ideas to pursue, tweak new ventures through experimentation, and tailor your efforts to meet customers’ most pressing needs.

Innovation luminaries including Peter Drucker, Rosabeth Moss Kanter, and Clayton Christensen provide insights and advice that you need to:

• Adapt innovations from the developing world to wealthier markets
• Plan all-new ventures by testing and tweaking
• Manage risk across an innovation portfolio
• Avoid classic pitfalls such as stifling innovation with rigid processes
• Iterate to arrive at the best possible product offering

HBR’s 10 Must Reads on Innovation—coming Spring 2013 along with these other new additions to the popular series:

HBR’s 10 Must Reads on Communication
HBR’s 10 Must Reads on Teams
HBR’s 10 Must Reads on Making Smart Decisions
HBR’s 10 Must Reads on Strategic Marketing
HBR’s 10 Must Reads on Collaboration

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