BALANCED SCORECARD

BALANCED SCORECARD. TRANSLATING STRATEGY INTO ACTION (HARDCOVER)

Editorial:
HARVARD
Materia
Negocios y Administración
ISBN:
978-0-87584-651-4
Disponibilidad:
Único ejemplar, sujeto a confirmación

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

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  • ALIGNMENT
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    ALIGNMENT
    ROBERT KAPLAN; DAVID NORTON
    Most organizations consist of multiple business and support units, each populated by highly trained, experienced exe...
    Único ejemplar, sujeto a confirmación