NEUROMARKETING: A NEW WAY OF UNDERSTANDING THE CONSUMER´S MIND
ebook

NEUROMARKETING: A NEW WAY OF UNDERSTANDING THE CONSUMER´S MIND

Editorial:
FCA UNAM
ISBN:
0000113050023
Páginas:
158
Formato:
PDF
Derechos eBook:
Copiar/pegar: Prohibido.
Imprimible: Prohibido.
DRM
Si

Neuromarketing is a relatively new discipline that applies the explanatory power of neuroscience to marketing practice, providing deep insights on how neurophysiologic design drives consumer behavior.